Why should you have a powerful LinkedIn presence?

When someone Googles your name, your LinkedIn profile comes up as one of the top three search results. People are checking you out online before they decide to speak with you on the phone or meet with you.

As a business professional, it is essential to have a robust and up-to-date profile that reflects who you are and what you do. Your profile is a key step in building your powerful online brand.

LinkedIn services for organizations and individuals

I formed Trivetta because I believe in the power of LinkedIn, not only for large companies, but for small businesses and individuals as well.

Trivetta stands for my three areas of expertise – social media, digital marketing and corporate communications – following over 20 years of working for companies including KPMG in Canada & Sun Life Financial.


Profile assessment

I will identify the sections of your profile that need to be enhanced in order to receive an all-star LinkedIn rating. All-star LinkedIn profiles receive 40 times more opportunities than profiles that are missing key information.

If you would like assistance, please connect with me on LinkedIn (hyperlink) and share a brief description of the support you would like to receive.

Profile writing

I will write your profile based on your answers to a customized LinkedIn questionnaire. It is written as a first person career story that is much more engaging than the third person “resume rehash” on many profiles.

Coaching for beginners

I will provide a thorough walk-through of how LinkedIn works so you can quickly become a power user on the platform and establish valuable connections that will open the door to new opportunities.

Advanced coaching

I will take you through my five-step methodology for becoming a LinkedIn thought leader. This includes simple to sophisticated techniques for becoming recognized as an expert in your industry.

Account management/content creation

For time-strapped executives, I will source relevant content and write LinkedIn posts on your behalf. Metrics will be provided on a monthly basis to demonstrate the expansion of your influence and following on LinkedIn.  

Corporate training

I develop beginner and advanced training modules to help employees build their own professional brand on LinkedIn and amplify your organization's brand on the platform. According to Forbes, employees can extend a company's brand reach by over 500 per cent! 


I am a corporate trainer/speaker/coach at organizations including TD Bank, Deloitte and B. Riley Farber.

As the former head of digital for KPMG in Canada and Sun Life Financial, I developed training programs to show staff how to build a powerful online presence.

I began my career as a writer and have a passion for creating client stories that describe their journey and unique value

Photo credit: Marc-Anthony Sarria


“Sabita worked closely with me to create an authentic profile on LinkedIn. Within 5 days of updating my profile, I was receiving messages and personalized invites from meaningful connections. Sabita's coaching and suggestions helped me see the power of a good profile!”

Lee Verweel
Manager - Innovation & Research
West Park Healthcare Centre

“Sabita visited our Phoenix Executive Network meeting and delivered an information-packed session for our members. In just one session, she was able to help every one of us "up our game". She equipped and inspired us to become more effective managers of our own online presence.”

Joe Parent
Principal - Marketing Consultant
Kenzie Marketing

“A professional presence on LinkedIn is important for my business. Sabita knows what good looks like. She helped demystify social media and encouraged me to get out from under my rock to share more of my stories and professional insights learned through decades of experience in the trenches.”

Gary Williams
President and CEO
IEDG Infrastructure & Energy Inc.

“I recently worked with Sabita on the latest iteration of my Linkedn profile. I graduated from resume rehash to creating a personal story of my career journey. Sabita was instrumental in bringing this to life.”

Teresa D'Alessandro
Director, Market Development
Deloitte Private
LinkedIn services for organizations and individuals

Contact me

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Photo credit: Andrea Stenson Photography